THE RESUME
Hello, I am
Chloe Catarina.
I'm a versatile creative with a BFA in Graphic Design and Writing, and over 12 years of experience in the beauty industry as a makeup artist. I'm skilled in combining visual storytelling and design principles to create compelling content. With 2+ years of leadership experience and the entrepreneurial mindset gained from running my own business, I bring a unique perspective to every project, blending creativity, business strategy, and client-focused solutions. My primary areas of focus are branding, package design, web design, promotional writing, and copywriting.
EDUCATION
2018 - 2025
Savannah college of art & design
Bachelor of fine arts in graphic design
Gained a comprehensive foundation in design principles, visual communication, and digital media through courses in typography, 3D design, color theory, and visual design systems. Developed expertise in both physical and digital environments, including brand direction, type design, and production techniques. Engaged in hands-on projects focused on audience behavior, design strategy, and creative innovation. Worked on real-world applications such as brand activation, professional portfolios, and career launch strategies, while exploring the business aspects of graphic design and preparing for industry success.
2018 - 2025
Savannah college of art & design
Bachelor of fine arts in writing
Developed expertise in a wide range of writing disciplines, including advertising, corporate communication, screenwriting, and social media. Gained hands-on experience in pitching for film and television, podcasting, digital journalism, and multiplatform storytelling. Engaged in creative projects such as scripting immersive experiences, student-produced sitcoms, and award-winning advertisements, while refining skills in fiction, creative nonfiction, and adaptation. Cultivated the ability to craft compelling narratives that connect with diverse audiences across multiple platforms.
2016 - 2017
community college of aurora
Associate of applied science in graphic design & writing
Developed foundational skills in both graphic design and writing, blending visual communication with strong storytelling abilities. Gained practical experience in graphic design principles, digital tools, and multimedia content creation, alongside writing disciplines including creative writing, technical writing, and content strategy. Built a diverse skill set in designing visual assets, crafting compelling narratives, and effectively communicating across various mediums and platforms.
EXPERIENCE
June 2024 - Present
Macy's
Lead, Prestige Selling Team
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Led Beauty department, driving sales growth and delivering exceptional customer service.
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Served as the prestige cosmetics expert, offering personalized recommendations to customers.
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Trained and mentored associates to enhance product knowledge and service skills.
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Collaborated with management to set sales goals and develop strategies for revenue growth.
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Conducted one-on-one makeup appointments, providing tailored beauty consultations and applications.
August 2024
Sweet moments lacation
Graphic Designer / Web Designer / Copywriter
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Designed user-friendly websites and engaging graphics to enhance client experience and brand identity for a healthcare audience.
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Wrote clear, empathetic content for the website, blog, and social media, addressing lactation and breastfeeding support.
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Collaborated with healthcare professionals to create educational materials and resources for new mothers and caregivers.
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Developed email campaigns and newsletters, boosting patient engagement and awareness of lactation services.
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Led website redesign, optimizing content for SEO and improving site navigation to increase traffic and conversions.
May 2024
SCAD Honeycomb literary
May 2024 featured writer
I was chosen as the featured writer for the May 2024 edition of the Honeycomb Literary magazine for my short story, “The Kiss of the Huldra.”
March 2023
Sole Obsession SCAD Film
Graphic Designer & Team Leader
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Led a team of 8 designers to create cohesive marketing materials, including social media posts, posters, and promotional assets for a college film.
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Collaborated with the film crew to align visual designs with the film's creative vision and branding.
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Designed the official film website, ensuring user-friendliness and integration with social media.
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Created promotional items for the premiere, such as packaging, movie tickets, and VIP lanyards.
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Managed multiple design projects under tight deadlines, delivering all materials on time for the premiere.
SEPT 2014 -
JULY 2020
Sephora
services lead / Lead makeup artist
As a Sephora Sales and Service Leader, I led a team of beauty experts to provide exceptional customer service and drive sales. I implemented sales strategies to exceed goals, ensured a clean and well-stocked store, and supported client loyalty programs.
Key Responsibilities:
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Drove sales and exceeded targets by coaching and leading the team.
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Delivered personalized customer service to create memorable experiences.
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Managed store operations, including inventory and product launches.
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Organized events and promotions to boost customer engagement.
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Trained team members and ensured compliance with store policies.
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Ensured visual merchandising met company standards.
As a Sephora Senior Makeup Artist, I provided expert makeup consultations, personalized recommendations, and advanced makeup techniques to create exceptional client experiences. I led the team by mentoring junior artists, driving sales, and staying current on the latest trends and product launches.
Key Responsibilities:
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Conducted personalized makeup consultations to meet client needs and preferences.
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Applied advanced makeup techniques, including color theory, contouring, and eye makeup artistry.
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Recommended and sold products based on deep knowledge of Sephora’s product lines.
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Educated clients on makeup application, skincare routines, and product usage.
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Achieved sales goals through effective selling strategies and upselling.
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Mentored and trained junior makeup artists to enhance team performance.
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Led makeup services for special events, product launches, and client makeovers.
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Stayed updated on trends and industry innovations to offer the latest looks.
May 2022
SCAD Honeycomb literary
May 2022 featured writer
I was chosen as the featured writer for the May 2022 edition of the Honeycomb Literary magazine for my short story, “The Selkie in the Snow.”
feb 2016 -
july 2016
too faced cosmetics
freelance makeup artist
As a Freelance Makeup Artist for Too Faced Cosmetics, I provided makeup services for a variety of clients, including those preparing for events, photoshoots, and performances. I traveled across multiple stores in the region to offer personalized makeup consultations and apply Too Faced products, ensuring clients received flawless looks that met their specific needs.
Key Responsibilities:
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Applied makeup to clients, selecting the right Too Faced products and tools to achieve desired results.
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Consulted with clients to understand their makeup preferences and event requirements.
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Maintained high hygiene standards to ensure safe and sanitary makeup applications.
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Created unique and creative looks for clients, including special effects and character makeup.
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Interpreted client needs and translated them into makeup designs for events, photoshoots, and theater performances.
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Traveled to various locations within the region to provide on-site makeup services for different stores and clients.
feb 2013 -
may 2014
ulta beauty
prestige beauty consultant
As a Prestige Beauty Advisor at Ulta Beauty, I specialized in selling prestige skincare, color cosmetics, and fragrance products while providing top-tier customer service and personalized recommendations. I supported sales goals, maintained store standards, and contributed to in-store events to enhance the overall customer experience.
Key Responsibilities:
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Assisted customers in making informed product choices, meeting and exceeding sales targets.
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Provided personalized service by greeting customers, recommending products, and offering expert beauty advice.
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Stayed up-to-date on new and existing products, trends, and services to ensure customers received accurate information.
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Maintained store cleanliness, ensured stock replenishment, and kept product displays visually appealing.
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Supported in-store events and helped book appointments for beauty services.
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Used training resources to enhance product knowledge and stay informed about new offerings.
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Ensured compliance with safety policies and best practices.
published!
published!
SKILLS
graphic design
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Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.)
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Typography & Font Pairing
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Branding & Identity Design
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User Interface (UI) & User Experience (UX) Design
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Web Design & Development
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Print & Digital Design
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Layout & Composition
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Color Theory & Application
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Illustration & Visual Storytelling
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Motion Graphics & Animation
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3D Design & Modeling
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Photography & Image Editing
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Design Thinking & Problem Solving
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Print Production & File Preparation
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HTML/CSS for Web Design
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Project Management & Collaboration Tools (e.g., Asana, Trello)
writing
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Editing & Proofreading
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Research & Fact-Checking
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SEO & Keyword Optimization
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Content Strategy & Planning
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Persuasive Writing
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Podcast Scriptwriting
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Multiplatform Storytelling
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Press Releases & Media Kits
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Creative Writing (Fiction, Poetry, Non-fiction)
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Screenwriting & Scriptwriting
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Public Relations (PR) Writing
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Technical Writing
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Copywriting & Content Creation
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Social Media Writing & Branding
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Blogging & Digital Journalism
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Adaptation & Storytelling
AWARDS
2018 - 2025
Savannah college of art & design
Honarary dean's list
Recognized for exceptional academic performance and dedication to excellence, consistently earning a place on the Dean's List for outstanding achievement in coursework and overall academic success.
2017
community college of aurora
certificate of achievement award
Received recognition for outstanding writing in an essay exploring the role of women in politics called The Leader in the Shadows, demonstrating strong research, critical thinking, and effective communication skills. Awarded for the essay’s depth of analysis and contribution to the conversation on gender and political representation.